About Us
When you are looking for a business change consultant you need to know 2 things. (1) – can they deliver and (2) – can you work with them. It’s a personal thing. So its’s important to know who you’re dealing with.
Collaborative was started by me – Michelle Reynolds – I’m a CIMA qualified Finance Director with over 20 years experience in “real life businesses”.
A highly motivated person, I became Finance Director of a £70m business aged just 33 and was responsible for Finance, IT & Commercial departments. I have managed multi million pound turnaround programmes, amalgamated manufacturing plants & finance functions, reduced reporting timetables and now I run my own consulting business. But my main role has always been to support the MDs I work with by being there to discuss the many decisions they have to make. They rely on me to help them make informed decisions.
“I started Collaborative because I wanted to work with smaller businesses and provide the same level of expertise to them that a large organisaton has but without them having to pay the earth for it. The name says it all – we “collaborate” with our clients and work together to improve their financial performance”.
Collaborative’s Lead Generation Guru – Colin Reynolds has worked in a variety of different industries, from teaching to textiles! He now does the lead generation and business development work for our clients after we’ve done the initial analysis and strategy development (he’s the “one who makes it all happen”!).
“Business owners don’t always have time to stay in touch with their customer – that’s where I can help. I help our clients maintain that relationship and make sure they know what their customer needs, and that their customer knows what they sell”.
Collaborative’s marketing expert Gail Powell. She has been in marketing for over 20 years, managing her own marketing and multimedia company. She now works as a consultant to companies, making sure they communicate effectively to attract more clients.
“I have been in marketing for over 20 years and have spent time and money trying out new ideas, rolling with the changes in technology, refining the ways to market yourself and your business and establishing what really works and what does not! I intend to save you from all the heartache and disappointment as well as the costs associated with marketing your business, by giving you the lessons I have learned so you do not have to go through it yourself.”.
Collaborative’s business analyst Alyson Blunkett – an Excel expert who loves data! She currently works for us on a project basis creating business models for our clients to use.
“It’s crucial that our clients are able to turn the data they have into valuable information, and that they can automate their management reporting. I help them do that by creating spreadsheet models that are easy to use and refresh the data automatically”.
Here’s what our clients say about working with us:
John Wells – Group Commercial Director at Communisis plc said “Michelle worked for me for a number of years ultimately as a Financial Director of a large manufacturing businesses focused on the provision of a complicated and sophisticated personalised print and direct mail solutions. She proved herself very capable both in dealing with every day financial matters and with the periodic monthly and annual reporting requirements of a large organisation. However, perhaps more importantly, she provided that great opportunity for dialogue and debate which is integral to good business decision making – offering excellent advice on an ongoing basis. If you are looking for someone to add extra value to your business process and an innovative and different approach, when required, I would have no hesitate in recommending Michelle to you.”
David Paley, MD of Countersales UK Ltd says:
“Michelle reminded me that it’s essential to focus on the margin, not on the sales figures. By getting rid of some of the loss making products we have more time to focus on the more profitable sales. And now that Collaborative provide us with lead generation support through Colin we can actively pursue additional activity. It’s resulted in not only an increase in gross margin, but also the sales figures.”
Ashley Cohen, MD at Pharm-Assist Healthcare Ltd says:
“I have worked with Michelle Reynolds during 2011, to help our growing business. Michelle has help set up some important financial systems to enable me to understand how each of our departments are performing. Michelle helped with establishing a stock control system linked between branches, effective management accounting, and also setting up our head office financial function.
Michelle grasped the nuances of our business very quickly, and worked with a number of colleagues across our business to ensure that systems were understood and in place.
Michelle is highly commercial, and understands the practical problems a growing business faces.
I would not hesitate to recommend Michelle to any business”
Dr Carl Foster says:
“In terms of the Pharmacy I found your input really useful. We were going through a dilemma because the income streams were not what we thought and we were having meetings where we all generated our own thoughts as to what we felt were the problems. The conclusion we made was that the income stream from the dosette boxes was costing us more than we were making and theat we needed to look at other income streams. On this basis we would have tried to generate more foot fall scripts and decreased the dosetes. Your detailed analysis showed just the opposite of this. The dosette stream was our most profitable and in fact was such a well managed part of the business had extra capacity available at no extra cost.
Analysis like this is invaluable to any business as anecdotal thoughts can be so wrong as in our case and we now have clear information to make our strategy going forward the correct one.”
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